Telluride's favorite

Beauty & Wellness Spa

experience pure bliss with us



We aim to rejuvenate, heal and relax so you feel and look your very best. We are a boutique wellness spa in stunning Telluride, Colorado, featuring innovative holistic treatments. Explore our diverse signature treatments, each of which has been carefully handpicked to help you revitalize your mind, body and skin.

Our massage therapy services are unmatched in Telluride, offering the latest in technology, best in technique, and pure relaxation.

Our wide range of facials services include everything from microneedling and teen acne facials to cryotherapy and microcurrent.

Beauty treatments include lash extensions, make up application and facial waxing.

Experience a day of wellness with Himalayan salt cave therapy, oxygen therapy, far infrared sauna therapy, and colon hydrotherapy.


Off Season Specials

To 12/16

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20% off Facials & Massages

50% off Cryo Slimming & Sculpting

Locals Only: 10-Pack Salt Cave/$100

Winter Special *

$100 off listed price for Salt Cave Massages

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Pure Relaxation

Located at 333 West Colorado Avenue in beautiful Telluride, Colorado, Pure Beauty & Wellness Spa is a boutique spa located on iconic Main Street. Our local team is dedicated to providing clients with total relaxation in a comfortable and charming environment.

Spa services

We are an intimate wellness spa with innovative holistic treatments. Our spa is small and focuses on our clients and our treatments.

Telluride Salt Cave

Enter into this unique, relaxing space, filled with Himalayan salt from floor to ceiling, allowing for the absobtion of this magical mineral and the plethora of benefits that it has to offer. A treatment inside this space involves relaxing, and meditating as you sit or lay among the salt, soaking in its benefits through breath and skin.

Purely Different

charming, boutique atmosphere

Unwind and enjoy a truly zen experience in our historic and beautiful space.

Locally Owned & Operated

Joanna has been serving the Telluride community and its visitors for 20+ years.

Cutting-Edge Treatments

We consistently train on and implement the latest and greatest in beauty & wellness techniques.

See What our clients

have to say...

This is truly a wellness spa focused on rejuvenation and healing. Our group did the day pass and it was wonderful. The combination of the salt cave, the infrared sauna, oxygen and the massage was so restorative and relaxing. If you have the time, book a treatment here. This team set the bar pretty high for wellness spas. - Amanda G

see what our clients

have to say

"Love this little spa, its beautiful, warm and welcoming, friendly staff, the whole place has such peaceful calming energy. My family come to Telluride every summer and I take full advantage of the spa passes, Infrared sauna, Oxygen with lots of essential oil blends to choose from and my favorite, the salt cave (my happy place). Just what I need to relax after trying to keep up with family while hiking. This place is a treasure." - Jane Bowie

What our clients

have to say

"My friends and I booked a spa day pass for the 3 of us, and we had a fantastic time. Staff was kind and helpful, and answered all of our questions. We can't wait for our next spa day, this will be the first place we go!" - Lucy Firoman

what our clients

have to say

"Absolutely love Pure Beauty! Jo and her staff are wonderful and friendly! I’ve completed several microcurrent sessions and loving the results! The salt cave is a must and extremely beneficial with the high altitude. My favorite go to spa!!" - Heather Boccella

Uniquely Telluride

Pure Relaxation. Pure Results.

Unwind after a day of exploration, adventure and fun on the hill with the most relaxing and results oriented treatments available anywhere in Telluride. With almost 15 years of experience serving tourists and the local community, Pure Beauty & Wellness employs the best therapists in the industry, trained in the most effective and cutting-edge treatments anywhere.

Downtown Telluride's only day spa, Pure Beauty & Wellness focuses on your overall well-being, not just physically and mentally, but on a cellular level. From the one-of-a-kind salt cave and oxygen therapy lounge to the far infrared sauna and extensive list of spa services, it's easy to spend the day getting pampered in this charming and historic spa.

To make a reservation, our online system requires a credit card to hold your booking but you will not be charged until after your appointment. An industry standard gratuity of 20% is added to all treatments, this goes to the therapist or the spa attendant that provided your service. We thank you for your consideration and appreciation for our hard working staff. 

Please note we have a firm 48-hour cancellation policy. For groups of 3 or more we request a 7 day cancellation policy and payment upfront. We are a small owner operated spa and this policy allows us an opportunity to try and fill the appointment time that you had blocked on our schedule. This policy is crucial for the success of this business and its staff, thank you for your consideration, understanding and kindness in following our policy.  

Please note make up appointments have a longer cancellation window of 14 days and bridal packages require a signed contract and deposit to hold your date.

Discounted Packages are non-transferable. Pre-paid treatments are valid for 1 year from purchase date.

All in-store sales are final, we do not offer refunds on retail items or services rendered.

We are a small boutique wellness spa with innovative holistic treatments. Our spa is small and focuses on our clients and our treatments. We do not house showering facilities or hot tubs that you may expect at a large hotel spa. Please plan accordingly.