Telluride's favorite

Beauty & Wellness Spa

experience pure bliss with us


Summer Specials

~ 50% off Individual Cryo Slimming & Sculpting ~

~ $100 off Salt Cave Massage ~

~ Free Salt Cave Session with 90 Minute Massage ~

Book Now


We aim to rejuvenate, heal and relax you so you feel and look your very best. We are a boutique wellness spa in stunning Telluride, Colorado, featuring innovative holistic treatments. Explore our diverse signature treatments, each of which has been carefully handpicked to help you revitalize your mind, body and skin.


Pure Relaxation

Located at 333 West Colorado Avenue in beautiful Telluride, Colorado, Pure Beauty & Wellness Spa is a boutique spa located on iconic Main Street. Our local team is dedicated to providing clients with total relaxation in a comfortable and charming environment.

Spa services

We are an intimate wellness spa with innovative holistic treatments. 

Telluride Salt Cave

Enter into this unique, relaxing space, filled with Himalayan salt from floor to ceiling. A treatment inside this space encourages deep relaxation and meditation as you soak in the benefits through breath and skin.

See What our clients

have to say...

This is truly a wellness spa focused on rejuvenation and healing. Our group did the day pass and it was wonderful. The combination of the salt cave, the infrared sauna, oxygen and the massage was so restorative and relaxing. If you have the time, book a treatment here. This team set the bar pretty high for wellness spas. - Amanda G

see what our clients

have to say

"Love this little spa, its beautiful, warm and welcoming, friendly staff, the whole place has such peaceful calming energy. My family come to Telluride every summer and I take full advantage of the spa passes, Infrared sauna, Oxygen with lots of essential oil blends to choose from and my favorite, the salt cave (my happy place). Just what I need to relax after trying to keep up with family while hiking. This place is a treasure." - Jane Bowie

What our clients

have to say

"My friends and I booked a spa day pass for the 3 of us, and we had a fantastic time. Staff was kind and helpful, and answered all of our questions. We can't wait for our next spa day, this will be the first place we go!" - Lucy Firoman

what our clients

have to say

"Absolutely love Pure Beauty! Jo and her staff are wonderful and friendly! I’ve completed several microcurrent sessions and loving the results! The salt cave is a must and extremely beneficial with the high altitude. My favorite go to spa!!" - Heather Boccella


A local Telluride artist whose beautiful paintings adorn our spa walls. Emily, a proud mother of two, is also the owner & proprietor of Telluride's boutique floral design company, Bridal Veil Floral.

Shop our Crystals

Come by the spa to see our selection of crystals, and take home one that reflects the golden sunlight in crystalline perfection!

To make a reservation, our online system requires a credit card to hold your booking, but you will not be charged until after your appointment. An industry standard gratuity of 20% is added to all treatments. This goes to the therapist or the spa attendant that provided your service. We thank you for your consideration of and appreciation for our hard working staff. 

By booking an appointment you are accepting and acknowledging our cancellation policy and any conditions that apply.

Please note we have a firm 48-hour cancellation policy. For groups of 3 or more we request a 7 day cancellation policy and payment upfront. We are a small, owner operated spa and this policy allows us an opportunity to try and fill the appointment time that you had blocked on our schedule. This policy is crucial for the success of this business and its staff. Thank you for your consideration, understanding and kindness in following our policy.  

Please note, make-up appointments have a longer cancellation window of 14 days and bridal packages require a signed contract and deposit to hold your date.

Discounted Packages are non-transferable. Pre-paid treatments are valid for 1 year from purchase date.

All in-store sales are final, we do not offer refunds on retail items or services rendered.

By booking an appointment you are accepting and acknowledging our cancellation policy and any conditions that apply.

We are a small boutique wellness spa with innovative holistic treatments. Our spa is small and focuses on our clients and our treatments. We do not house showering facilities or hot tubs that you may expect at a large hotel spa. Please plan accordingly. 

We have a firm 48 hour cancellation policy. By booking an appointment you are accepting and acknowledging our cancellation policy and any conditions that apply.