Pure Beauty & Wellness Spa offers Telluride's best skin rejuvenation and facial treatment services.
Explore our wide range of active facials to focus on specific skin concerns or our luxury facials using award winning product lines.
Pure Ayuna Facials
AYUNA redefines luxury skincare through the fusion of advanced botanical biotechnology and high-performance clean formulations. Powered by bioactive plant cell factors and phyto-peptides, its innovative formulas support cellular renewal, strengthen the skin barrier, improve elasticity, and restore natural radiance. Rooted in the philosophy of “Less is Beauty,” AYUNA delivers visible, long-term well-aging results while promoting healthier, more resilient skin for every skin type.
WellAgeing 75 minutes $245 | PURE Hydration 75 minutes $245 | Volcano Detox 75 minutes $245 | Lymphatic Flow 120 minutes $365
PURE Clinical Facial
Customized to your skin’s unique needs, this results-driven facial includes enzyme exfoliation, red light therapy, and high-frequency technology to enhance circulation and maximize the absorption of powerful nourishing and hydrating serums. Featuring medical-grade, plant-based formulations by MD Pen, the treatment supports cellular renewal, improves skin vitality, and restores a healthy, radiant glow. Ideal for all skin types, this facial leaves the complexion refreshed, balanced, and revitalized.
45 minutes | $175
Add Extraction Time: 15 minutes | $30
Pure Microchannel Nano Facial
Our Microchanneling Facial is an advanced rejuvenating treatment designed to stimulate collagen production, improve skin texture, and restore a radiant glow. Using precision microchanneling technology paired with Red Light Therapy and MD Pen’s medical-grade, plant-based serums, this treatment is designed to enhance product absorption and support natural cellular renewal. Ideal for improving fine lines, acne scars, uneven texture, and overall tone, the result is smoother, firmer, healthier-looking skin with no downtime.
60 minutes | $260
Pure Microcurrent Facial
Experience the natural lifting and toning benefits of microcurrent technology with the Beautiful Image Device. This non-invasive facial uses gentle electrical currents to stimulate facial muscles, improve circulation, and support collagen and elastin production for firmer, healthier-looking skin. Ideal for reducing the appearance of fine lines, puffiness, and loss of elasticity, this treatment helps contour the face, define the jawline, and restore a youthful, radiant glow. The result is smoother, lifted, and revitalized skin with no downtime.
75 minutes | $210
PURE CRYOTHERAPY FACIALS
Experience the latest in advanced skin rejuvenation with our Kassen Cryotherapy Facials. This innovative cold therapy treatment helps lift and tighten the appearance of the chin, neck, and jawline while reducing inflammation, minimizing pores, boosting circulation, and stimulating natural collagen production. Ideal for aging, acne-prone, or sensitive skin, cryotherapy helps smooth fine lines and wrinkles, calm redness, and restore a refreshed, youthful glow and no downtime.
Frotox Age-Defying Facial 75 minutes $270 | Frotox Age-Defying Blast 45 minutes $195 | PURE Rosacea Relief Facial 75 minutes $260 | PURE Acne Facial 60 minutes $235
PURE MICRONEEDLE CORRECT & RESTORE FACIAL
Reveal smoother, firmer, more radiant skin with this advanced microneedling treatment. Designed to stimulate collagen and elastin production, it helps improve fine lines, wrinkles, hyperpigmentation, acne scarring, and skin texture while promoting a lifted, rejuvenated appearance. Includes a medical-grade, plant-based growth factor serum and red light therapy to enhance healing and collagen renewal. A topical numbing cream is applied for comfort; allow approximately 3 days of downtime.
75 minutes | $365
Mini Or Full Signature Facial
Add a Mini or Full Facial to any of our Specialty Facials.
Mini $95
Full Signature $210
Mini Microcurrent Facial
This treatment lifts and tones while reducing fine lines, leaving you looking younger and healthier within a very short amount of time.
30 minutes | $95
FACIAL WAXING OR LASH/BROW TINTING
Facial Waxing | $70
Brow Wax | $40
Lip or Chin Wax | $25
Brow Tinting | $40
Lash Tinting | $50
Lash + Brow Tinting | $70
Massage
Add a luxurious massage to your facial. Choose from our variety of massage offerings to meet your body's needs.
45 minutes | $155
60 minutes | $195
75 minutes | $235
90 minutes | $265
FULL SPECTRUM INFARED SAUNA THERAPY
Unlike a regular sauna the Far Infrared sauna heats your core not your skin, increasing you to a more effective temperature, you feel like you are in the sun and it has a wealth of benefits. Infrared is highly effective for reducing inflammation, boosting your immune system and soothing autoimmune disease symptoms.
45 minutes | $50 add on
Salt Cave Therapy
The unique microclimate inside the cave is rich in 84 vital minerals and negative ions, as you absorb the salt through your breath and skin it immediately sparks an anti inflammatory response. Highly beneficial for your respiratory system, skin, immune health, lymphatic system, easing auto immune disease and your overall health.
45 minutes | $35 add on
Spa Day Pass
The Spa Day Pass includes a Salt Cave Treatment, a Far Infrared Sauna Therapy Session and an Oxygen Lounge Appointment.
Each of these individual sessions are 45 minutes, they promote relaxation, healing and detoxing, boost your immunity and leave feeling rejuvenated, mind, body and soul. Highly effective at gently detoxing, replenishing and healing, regular therapeutic treatments will leave you feeling like a new person, helping you to achieve optimal health.
$135
Why PURE Facials?
Choose from our curated menu of advanced facial treatments designed to restore healthy, radiant, glowing skin. We are so excited to feature AYUNA skincare, a luxury collection rooted in the philosophy of “Less is Beauty,” combining clean, high-performance botanical ingredients with innovative formulations to deliver visible results and lasting skin health. Enhance your experience with the latest in skincare technology, including Microchanneling, Cryotherapy, Microcurrent, and Microneedling treatments. Contact us to learn more and find the perfect facial for your skin goals.
What our clients
have to say
Excellent facial and skin care! A quiet little spa-like sanctuary right in the heart of downtown Telluride, Joanna uses amazing products, and incorporates massage into the facial treatment. I left feeling rejuvenated and my skin responded very very well to Joanna's customized treatment! I will be returning! - Vivian Russell
what our clients
have to say
Try the Salt Cave, it is so healing. Best massage and facials and best spa in Telluride. Thank you Joanna and all the lovely crew at Pure Beauty for all that you do. You have helped me time and again get through difficult times and heal mentally and physically. A true gem, wish you would open a spa near me. I'll be back.
- Michelle Kelly
Spa Day Pass
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Massage Therapy
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To make a reservation, our online system requires a credit card to hold your booking, but you will not be charged until after your appointment.
Please note we are a small boutique wellness spa and a small team, we run differently from a hotel style spa. If you have questions please reach out before you book.
An Industry standard gratuity of 20% is added to all treatments including our Salt Cave, Full Spectrum Infrared Sauna and Oxygen Lounge that each require an attendant to run. This goes to the therapist or the spa attendant that provided your service. We thank you for your consideration of and appreciation for our hard working staff.
By booking an appointment you are accepting and acknowledging our booking and cancellation policy and any conditions that apply. We have a firm 48 hour cancellation policy. We advise against booking on travel days in case of canceled/delayed/missed flights. Day of cancellations will be charged in full, with any/all gratuity included.
Please note we have a firm 48-hour cancellation policy. For groups of 3 or more we request a 7 day cancellation policy and payment upfront. We advise against booking on travel days in case of canceled/delayed/missed flights. Day of cancellations will be charged in full, with any/all gratuity included.
We are a small owner operated spa and this policy allows us an opportunity to try and fill the appointment time that you had blocked on our schedule. This policy is crucial for the success of this business and its staff, thank you for your consideration, understanding and kindness in following our policy.
Please note make up appointments have a longer cancellation window of 14 days and bridal packages require a signed contract and deposit to hold your date.
Discounted Packages are non-transferable. Pre-paid treatments are valid for 1 year from purchase date.
All in-store sales are final, we do not offer refunds on retail items or services rendered.
We are a small boutique wellness spa with innovative holistic treatments. Our spa is small and focuses on our clients and our treatments. We do not house showering facilities or hot tubs that you may expect at a large hotel spa. Please plan accordingly.
We advise against booking on travel days in case of canceled/delayed/missed flights. Day of cancellations will be charged in full, with any/all gratuity included.