welcome to

Pure Beauty Spa & Wellness

A Boutique Spa Experience

Conveniently located in the center of downtown Telluride on iconic Main Street, Pure Beauty & Wellness is the boutique spa experience you've been waiting for. Enjoy massage, meditation, yoga or relaxation in our unique Salt Cave. Give your body what it craves in our Oxygen Lounge. Enjoy the healing benefits of our Infrared Sauna. Book a Treatment with one of our knowledgable and talented therapists. Our diverse and curated range of signature treatments have been carefully chosen to help relax and rejuvenate your body, skin and mind so you look gorgeous and feel incredible. Contact us today to book your next service.

Contact Us

Purely Different

Charming, Boutique atmosphere

Unwind and enjoy a truly zen experience in our historic and beautiful space.

locally Owned & operated

Joanna has been serving the Telluride community and its visitors for 20+ years.

cutting-Edge treatments

We consistently train on and implement the latest and greatest in beauty & wellness techniques.

what our clients

have to say

Love this little spa, its beautiful, warm and welcoming, friendly staff, the whole place has such peaceful calming energy. My family come to Telluride every summer and I take full advantage of the spa passes, Infrared sauna, Oxygen with lots of essential oil blends to choose from and my favorite, the salt cave (my happy place). Just what I need to relax after trying to keep up with family while hiking. This place is a treasure. - Jane B.

what our clients

have to say

I love this place. I've had incredible treatments (Abby is amazing), and I love the salt rooms for relaxation and my asthma. I can't wait to try more treatments here, as they offer some really unique ones. - Donna L


Know Before You Go


We require that you arrive to the Spa 5-10 minutes before your scheduled appointment. This will provide you with enough time to change and make use of our beautiful spa facility. You service begins at your scheduled time, Should you arrive late for your appointment, your treatment will be modified to maximize your remaining time, without compromising the next appointment. You will be charged in full. 

Spa robes, slippers, and a locker will be provided upon your arrival to the Spa. If you choose, undergarments may be worn during treatments. All our therapists are skilled in proper draping procedures to ensure that your complete comfort and privacy is always maintained.

We are not responsible for loss or damage to personal articles, including clothing or accessories and suggest that you do not bring valuables to the Spa.Please turn off all cell phones and pagers within the Spa to enhance everyone’s experience.All aspects of treatment can be modified to meet your needs.If you have any type of medical condition, please bring it to our attention when booking your appointment as certain treatments may not be recommended.


When booking your appointment you will recieve a confirmation email that contains our consent forms. Please look these over and sign electronically before you arrive. The forms provide information pertaining to your service.


The Spa is dedicated to maintaining an environment of peace and tranquility. Please help us by respecting our atmosphere of privacy and quiet. Please turn off your cell phone before entering the spa.


Please notify our spa concierge if you have high or low blood pressure, allergies, any physical limitations, special needs, or if you are pregnant.


All Spa guests must be 18 or older to schedule a treatment. Guests under 18 may enjoy most of our services with written consent from legal guardian, sent via email to info@purebeautytelluride.com.


Shaving is not recommended prior to any body exfoliation treatments or hair removal process. We do however recommend that men shave up to two hours before schedule facial treatments.


Gift certificates are a wonderful way to give the gift of relaxation, health and beauty to the special people in your life. 

Gift  certificate must be present for redemption, no exceptions.

Gift certificates are available online or by calling us at 970.239.6144. 

To make a reservation, our online system requires a credit card to hold your booking but you will not be charged until after your appointment. An industry standard gratuity of 20% is added to all treatments, this goes to the therapist or the spa attendant that provided your service. We thank you for your consideration and appreciation for our hard working staff. 

By booking an appointment you are accepting and acknowledging our cancellation policy and any conditions that apply.

Please note we have a firm 48-hour cancellation policy. For groups of 3 or more we request a 7 day cancellation policy and payment upfront. We are a small owner operated spa and this policy allows us an opportunity to try and fill the appointment time that you had blocked on our schedule. This policy is crucial for the success of this business and its staff, thank you for your consideration, understanding and kindness in following our policy.  

Please note make up appointments have a longer cancellation window of 14 days and bridal packages require a signed contract and deposit to hold your date.

Discounted Packages are non-transferable. Pre-paid treatments are valid for 1 year from purchase date.

All in-store sales are final, we do not offer refunds on retail items or services rendered.

By booking an appointment you are accepting and acknowledging our cancellation policy and any conditions that apply.

We are a small boutique wellness spa with innovative holistic treatments. Our spa is small and focuses on our clients and our treatments. We do not house showering facilities or hot tubs that you may expect at a large hotel spa. Please plan accordingly. 

We have a firm 48 hours cancellation policy. By booking an appointment you are accepting and acknowledging our cancellation policy and any conditions that apply.