Welcome to a New Era of Skincare
Experience a revolutionary treatments driven by cutting-edge green biotechnology that elevates luxury beauty. Ayuna replaces traditional, aggressive skincare routines with high-science botanical cell cultures grown in a pristine, controlled environment. This advanced cellular technology infuses your skin with pure, potent plant plasma and active peptides that work at a microscopic level to trigger your skin's innate power to self-repair. Paired with stress-melting, mood-lifting aromachology, this ultra-luxurious experience targets aging at its source while calming your nervous system. It is a sophisticated blend of high science and pure sensory indulgence, designed to hit the reset button and reveal a luminous, youthfully vibrant complexion.
PURE VOLCANO DETOX FACIAL
A deeply purifying and rebalancing facial designed to detoxify, soothe, and restore compromised, stressed, or congested skin. Powered by AYUNA’s advanced botanical biotechnology, Volcanic Glass and Activated Carbon work to help draw out impurities, refine the appearance of pores, reduce visible inflammation, minimize sensitivity, and defend against environmental stressors while replenishing essential hydration and nutrients for healthier-looking skin.
Customized facial massage techniques stimulate circulation, encourage lymphatic drainage, reduce puffiness, and help re-contour facial features for a naturally sculpted glow. A calming hand and foot massage completes the experience, promoting deep relaxation while supporting overall well-being. The complexion is left refreshed, clarified, nourished, and visibly revitalized with a healthy, radiant finish.
Includes: AYUNA CARBOXYGENATION PROTOCOL
75 Minutes / $245
PURE WELLAGING FACIAL
Pure, organic and loving. This unique approach opens the door to wellaging, a mindful, results-driven facial ritual that combines advanced botanical science with sensory therapy to support skin regeneration, longevity, and deep relaxation. Featuring bioactive plant cell factors from cotton, green carrot, and pomegranate, along with phyto-peptides derived from turmeric root and Centella Asiatica, this treatment helps improve cellular renewal, elasticity, hydration, and barrier function while calming the nervous system. Enhanced by our Well-Aging Geometric Massage, the skin is left visibly brighter, firmer, balanced, and deeply restored - suitable for all the skin types - even the most sensitive and demanding ones.
Includes: AYUNA CARBOXYGENATION PROTOCOL
Extractions are not included in the facial but you can ADD our OSMOTIC Extraction Protocol in the customization options.
75 Minutes / $245
PURE HYDRATION FACIAL
Restore comfort, radiance, and deep hydration with this luxurious facial featuring AYUNA's advanced botanical formulations. Designed to replenish depleted skin and strengthen the skin barrier, this restorative treatment combines gentle cleansing, enzymatic exfoliation, nutrient-rich serums, botanical oils, and AYUNA's signature ALG mask to deliver lasting hydration and visible luminosity.
Skin is nourished with potent bioactive ingredients that support cellular renewal, improve elasticity, and help defend against environmental stressors while calming signs of dryness and fatigue. The result is a complexion that feels plump, smooth, and deeply refreshed, with a healthy, radiant glow. Ideal for dry, dehydrated, stressed, or environmentally compromised skin, and suitable for all skin types seeking intensive hydration and renewal.
Extractions are not included in the facial but you can ADD our OSMOTIC Extraction Protocol in the customization options.
75 Minutes / $245
PURE LYMPHATIC FLOW FACIAL & BODY
A deeply restorative face and body ritual designed to drain, detoxify, and renew. This treatment combines advanced lymphatic drainage, sculpting massage, and dry brushing techniques to reduce fluid retention, release tension, and restore balance to the skin and body. Featuring AYUNA’s “Made Clean” formulations, including Micellar Oil and the firming Plasma mask, FLOW promotes circulation, hydration, and visible radiance while calming the mind and encouraging total well-being. Suitable for all skin types and ideal for relaxation, post-travel recovery, and revitalization.Extractions are not included in the facial and cannot be added.
Includes: AYUNA CARBOXYGENATION PROTOCOL
120 Minutes / $365
AYUNA CARBOXYGENATION PROTOCOL
Included within some of our facial experiences, AYUNA's signature Carboxygenation Protocol is an advanced oxygenating treatment designed to revitalize the skin from within. By stimulating microcirculation and enhancing oxygen delivery, this transformative ritual supports the skin's natural renewal processes, revealing exceptional luminosity, vitality, and balance.
Benefits
Enhances radiance and overall skin luminosity
Promotes healthy oxygenation and microcirculation
Refines texture and improves skin tone
Supports firmness, elasticity, and cellular renewal
Detoxifies and helps reduce congestion
Strengthens the skin barrier and replenishes hydration
Optimizes the absorption of active ingredients
Suitable for all skin types
The Experience
During the carboxygenation phase, a delicate effervescent action activates on the skin, creating a unique sensation of gentle bubbling, warmth, and awakening energy. Guests with dry, depleted, or compromised skin may experience a more pronounced warming or mild stinging sensation as circulation is stimulated. This fleeting response is completely normal, temporary, and not indicative of burning or irritation.
As the treatment unfolds, the complexion becomes visibly brighter, smoother, and more refined. Skin feels refreshed, deeply revitalized, and infused with a healthy, radiant glow.
Mini Or Full Signature Facial
Add a Mini or Full Facial to any of our Specialty Facials.
Mini $95
Full Signature $210
Mini Microcurrent Facial
This treatment lifts and tones while reducing fine lines, leaving you looking younger and healthier within a very short amount of time.
30 minutes | $95
FACIAL WAXING OR LASH/BROW TINTING
Facial Waxing | $70
Brow Wax | $40
Lip or Chin Wax | $25
Brow Tinting | $40
Lash Tinting | $50
Lash + Brow Tinting | $70
Massage
Add a luxurious massage to your facial. Choose from our variety of massage offerings to meet your body's needs.
45 minutes | $155
60 minutes | $195
75 minutes | $235
90 minutes | $265
FULL SPECTRUM INFARED SAUNA THERAPY
Unlike a regular sauna the Far Infrared sauna heats your core not your skin, increasing you to a more effective temperature, you feel like you are in the sun and it has a wealth of benefits. Infrared is highly effective for reducing inflammation, boosting your immune system and soothing autoimmune disease symptoms.
45 minutes | $50 add on
Salt Cave Therapy
The unique microclimate inside the cave is rich in 84 vital minerals and negative ions, as you absorb the salt through your breath and skin it immediately sparks an anti inflammatory response. Highly beneficial for your respiratory system, skin, immune health, lymphatic system, easing auto immune disease and your overall health.
45 minutes | $35 add on
Spa Day Pass
The Spa Day Pass includes a Salt Cave Treatment, a Far Infrared Sauna Therapy Session and an Oxygen Lounge Appointment.
Each of these individual sessions are 45 minutes, they promote relaxation, healing and detoxing, boost your immunity and leave feeling rejuvenated, mind, body and soul. Highly effective at gently detoxing, replenishing and healing, regular therapeutic treatments will leave you feeling like a new person, helping you to achieve optimal health.
$135
Why PURE Facials?
Choose from our curated menu of advanced facial treatments designed to restore healthy, radiant, glowing skin. We are so excited to feature AYUNA skincare, a luxury collection rooted in the philosophy of “Less is Beauty,” combining clean, high-performance botanical ingredients with innovative formulations to deliver visible results and lasting skin health. Enhance your experience with the latest in skincare technology, including Microchanneling, Cryotherapy, Microcurrent, and Microneedling treatments. Contact us to learn more and find the perfect facial for your skin goals.
What our clients
have to say
Excellent facial and skin care! A quiet little spa-like sanctuary right in the heart of downtown Telluride, Joanna uses amazing products, and incorporates massage into the facial treatment. I left feeling rejuvenated and my skin responded very very well to Joanna's customized treatment! I will be returning! - Vivian Russell
what our clients
have to say
Try the Salt Cave, it is so healing. Best massage and facials and best spa in Telluride. Thank you Joanna and all the lovely crew at Pure Beauty for all that you do. You have helped me time and again get through difficult times and heal mentally and physically. A true gem, wish you would open a spa near me. I'll be back.
- Michelle Kelly
Spa Day Pass
Learn More
Massage Therapy
Learn More
To make a reservation, our online system requires a credit card to hold your booking, but you will not be charged until after your appointment.
Please note we are a small boutique wellness spa and a small team, we run differently from a hotel style spa. If you have questions please reach out before you book.
An Industry standard gratuity of 20% is added to all treatments including our Salt Cave, Full Spectrum Infrared Sauna and Oxygen Lounge that each require an attendant to run. This goes to the therapist or the spa attendant that provided your service. We thank you for your consideration of and appreciation for our hard working staff.
By booking an appointment you are accepting and acknowledging our booking and cancellation policy and any conditions that apply. We have a firm 48 hour cancellation policy. We advise against booking on travel days in case of canceled/delayed/missed flights. Day of cancellations will be charged in full, with any/all gratuity included.
Please note we have a firm 48-hour cancellation policy. For groups of 3 or more we request a 7 day cancellation policy and payment upfront. We advise against booking on travel days in case of canceled/delayed/missed flights. Day of cancellations will be charged in full, with any/all gratuity included.
We are a small owner operated spa and this policy allows us an opportunity to try and fill the appointment time that you had blocked on our schedule. This policy is crucial for the success of this business and its staff, thank you for your consideration, understanding and kindness in following our policy.
Please note make up appointments have a longer cancellation window of 14 days and bridal packages require a signed contract and deposit to hold your date.
Discounted Packages are non-transferable. Pre-paid treatments are valid for 1 year from purchase date.
All in-store sales are final, we do not offer refunds on retail items or services rendered.
We are a small boutique wellness spa with innovative holistic treatments. Our spa is small and focuses on our clients and our treatments. We do not house showering facilities or hot tubs that you may expect at a large hotel spa. Please plan accordingly.
We advise against booking on travel days in case of canceled/delayed/missed flights. Day of cancellations will be charged in full, with any/all gratuity included.